Core Values

Core Values


  • We work with urgency and commitment to be successful both as an individual and team. This means that,
  • Timeframes are always met unless urgent circumstances mean we have to renegotiate new timeframes with all parties.
  • Customers' needs within agreed budgets and deadlines are met regardless of personal wants.

Customer Service

  • We want our customers to return to us always and so they deserve our service in a timely, responsive, and proactive manner; meeting their needs aimed to delight them. This means that,
  • At every meeting with our customers we ask them what we could have done better, and then implement their suggestions before we meet them again.
  • If we give our word we keep it unless agreed otherwise by customer.


  • We take ownership of our customers' needs and are accountable for delivering high quality, aesthetic, durable, and reliable equipment. This means that each one of us
  • Is fully accountable for our work with an aim for repeat business with customers.
  • Understand our customers' requirements and are prepared for all meetings with them.
  • Take informed risks and also take responsibility to communicate its outcomes regularly.


  • We are passionate about winning professionally, about the work we do, about the customers we serve, about our products we supply and people, we deal with thereby delivering superior value to our customers and shareholders. This means that,
  • We strive for excellence and quality in everything we do.
  • We take pride and ownership in all that we do and say.
  • We work with one another with enthusiasm and appreciation and without manipulation.
  • We value learning, feedback, coaching and mentoring.
  • We take responsibility to gain the required training and development to meet our customers' needs.


  • We provide support to one another, working co-operatively, respecting one another's views whilst working together to achieve mutually beneficial results, and making our work environment fun and enjoyable. This means that,
  • We do not upset one another intentionally but present negative feedback constructively.
  • When we are unsure we check with others as to what they meant.
  • Everyone has strengths which we value and will use whenever possible.
  • All team meetings will include a progress report from everyone and requests for help when needed.
  • We help others to achieve their deadlines without having to be asked as we recognize the importance of winning as a team.
  • Conflicts are brought out into the open and dealt with constructively until all parties are satisfied with the result.